From the word animation, it refers to the sequences of images that changes over time to portray motion. Visual and audio is a perfect combination that you must not forget by making video animation.
In this way, people will have lasting impressions of the articles, topic or even items that you want to sell and with that you can build stronger relationships with them. In this article, you will understand why animation is useful for your business.
Video animation does have a lot of things that you must remember in order to have high ratings.
Delivery of the content must have ways on how to do it because in this way you can bring any concept to life no matter how complex or out of this world it is. And nowadays, video animation is also useful to every business because it can affect your marketing.
So here are some reasons on why animation is useful for your business:
1- Video Upsurges conversion rates
A study shows that customers who check out a video are almost 100% more likely to make a purchase.
2 – Video can upsurge the SEO of your website
It advances your website’s search engine ranking because most major search engines give preference to pages that include video and because pages with video are mostly to obtain backlinks.
3 – Videos can develop and improve customer satisfaction
The video is simple and easy to understand, so it aids customer comprehension of products and services. Customers who watch videos are less likely to return products and lodge complaints.
But in order to achieve the high market ratings you want. You must have to remember this 2 basic information on video animation:
5 – Avoid overuse of text
Your video is not marketing duplicate or copy and you should not expect your viewers to spend large portions of their time on reading extended blocks of text.
Remember the first rule is to be entertaining in order to keep your viewers engaged. Your video should be comprised of moving an imagery and sound with lots of colors.
Next, you give the viewers as much information as they need to understand and appreciate your products or services and how you can help them. You should keep text used to a minimum or as brief as needed.
4 – Keep your video as simple as possible
When making an animated video, you want to refine your message to its simplest possible ways will make videos established a problem or conflict in the beginning and then spend the rest of their video showing how the product or service being highlighted can help solve and explain that problem.
As much as possible, avoid injecting too much technical information or too much sales literature to your video. Your video, while informative, must balance the dispensation of information with entertainment.
Together with this information, you can get used to the video animation as an advantage of your business. It’s your time to make use of video animation in your business. Click here to get started!